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Researchers at Duke University discovered that castration at age 16 will cure male pattern baldness. While castration may be a cure, it is NOT commercially acceptable.

High quantities of a mutant form of the MALE SEX HORMONE (DHT) build up in areas of the scalp where hair loss appears. The culprit, DHT which researchers describe as "TESTOSTERONE TIMES TEN". Men and women who are follically impaired have been found to have a larger number of DHT receptor sites in their hair follicles than those who retain their hair.

Each hair follicle produces hair in phases. There is a growing phase which lasts for 2-6 years, and a resting phase which lasts for about 3 months. The hair is then shed and the follicle begins pushing a new hair. to the surface.

DHT appears to cause follicles to enter their resting phase faster and excessive hair loss ensues. Each successive growing/shedding cycle results in the production of finer and finer (less thick) hairs being produced by the affected follicles. Once DHT binds to large numbers of hair follicles of the scalp, the follicles are gradually shut down and eventually become dormant.

The United States patent office has recently granted a U.S. patent (#5,340,579) to the Kevis Hair improvement program. Imported from Italy the Kevis of Beverly Hills hair program contains H.U.C.P. which is found in HUMAN SPERM. Just like sperm penetrates the egg, Kevis penetrates into the hair follicle and seals the receptors, thus blocking the activity of DHT. Kevis offers ... information ... on the latest technology for hair improvement. Call (800} 245-4247.

Brian Reichenberg, general manager Kevis of Beverly Hills, says "Kevis is like a condom for hair follicles, it protects the receptors in the hair follicle from the male hormones. This way you can practice safehair.

Reichenberg says "My grandfather, father, and younger brother went prematurely bald. I was headed for the Yul Brenner/Kojak look too. But after using the Kevis of Beverly Hills hair program, I have a sexy, full head of hair without using plugs, rugs, drugs, or spray-on hair products."

For information on the Kevis of Beverly Hills hair program, call (800) 245-4247. Kevis of Beverly Hills, 246 S. Robertson Blvd., Beverly Hills 90211.
 

[Reprinted from Beverly Hills Today]????????????????????????????